Hat Care Guide — How to Clean & Maintain Your Hats

A well-cared-for hat can last a lifetime. Here's our complete guide to keeping your headwear looking its best — organised by hat type.

Wool Felt & Fedora Hats

• Use a soft-bristle hat brush to remove dust and lint after each wear
• Brush in a counter-clockwise direction to maintain the nap of the felt
• For light stains, use a damp cloth and gentle dabbing — never rub
• Air dry naturally away from direct heat or sunlight
• Store on a hat stand or in a hat box to maintain shape
• Do not machine wash wool or felt hats

Flat Caps & Newsboy Caps (Wool/Tweed)

• Spot clean with a damp cloth and mild soap
• Use a lint roller or soft brush between wears
• Dry flat away from heat
• Steam gently to reshape if the peak loses its curve

Straw Hats & Panama Hats

• Wipe with a slightly damp cloth — never submerge in water
• Air dry in a cool, shaded area (direct sunlight can cause cracking)
• Store upside-down to preserve the brim shape
• Use a hat stretcher if slightly misshapen after travel

Baseball Caps & Canvas Hats

• Spot clean with mild soap and a soft brush for small stains
• Machine wash on a gentle cycle in a laundry bag (cold water only)
• Never tumble dry — reshape while damp and air dry on a rounded surface

Beanies & Knit Hats

• Hand wash in cool water with a gentle wool detergent
• Press gently to remove water — never wring or twist
• Lay flat to dry on a clean towel
• Store folded flat to maintain elasticity

General Hat Care Tips

• Always handle hats by the brim, not the crown
• Rotate your hats to allow them to rest between wears
• Keep hats away from moisture and extreme heat
• Use a cedar block in your hat box to prevent moths and odours

Questions about a specific hat? Contact us — we're happy to help.